RESS Revenue & Ads Report

⚠️ Watch item — July slowdown decomposed (updated Jul 14, 2026)

Orders fell from 9–18/day in late June to 0–6/day since Jul 3 — but decomposition shows it is mostly structural, not demand erosion. ~57% of the daily revenue decline is the annual CE cliff: CE sales collapse to near-$0 every July (all 8 years, 2019–2025) after the June 30 SC renewal deadline, and 2026's June CE bulge was unusually large (94 of 144 late-June orders were CE). The non-CE core is down only ~25%/day ($1,399→$1,051/day) — a normal July trough — and the flagship Online Unit I+II package is up. Remaining self-inflicted drags: ad spend deliberately ~35% lower (bids frozen pending the offline-conversion fix) and the still-open add-to-cart bug on the Step I Flex package page. Checkout verified working. Aug–Oct season starts ramping late July — load fixes before the ramp.

Window

Custom Range From To

Campaigns

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Woo Revenue

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Orders

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AOV

avg order value

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Ads Spend

selected campaigns

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Conversions

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CPA

spend ÷ conv

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MER (Blended)

rev ÷ ads spend

all-channel, not ROAS

Daily Revenue vs Ad Spend

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Woo Revenue (left) Ad Spend (right) Conversions (own scale)

Campaign Performance Click headers to sort

Campaign ↕	Spend ↓	Clicks ↕	Conv ↕	CPA ↕	% Spend ↕

Spend by Campaign

In-Person vs Online — Revenue Mix by Month

Last 120 days · Mar–Jul 2026 · first/last months are partial-window edges

In-Person Online

Top Products by Revenue Fixed server-side 30d pull (Jun 2–Jul 1) — does not re-window

Product	Qty	Revenue	Revenue Share

Day-by-Day Detail

One row per date in selected range · click headers to sort

Date ↓	Woo Orders ↕	Woo Revenue ↕	Ads Spend ↕	Impr ↕	Clicks ↕	CTR ↕	Ads Conv ↕	CPC ↕	CPA ↕	MER ↕

Time-of-Day & Day-of-Week Performance Last 30 days (fixed aggregate — does not respond to date picker)

Metric

Hour of Day

Day of Week