RESS Revenue & Ads Report

⚠️ Watch item — July order slowdown (flagged Jul 14, 2026)

Orders fell from 9–18/day in late June to 0–6/day since Jul 3 (zero orders Jul 11–12). Jul 1–13: 40 orders / $14,119 = 0.50× late-June revenue — below the 2018–2025 early-July range (0.60–1.54×, median 0.92×), i.e. deeper than normal seasonality. Checkout verified working (no failed-order pileup; Jul 8 & 10 processed normally). Ads clicks held (~60–70/weekday, $1,669 spend Jul 3–14) — the tracked-conversion drop is downstream of the order drop, not an ads-serving issue; only account change in window was Jul 4 keyword edits. Candidate contributors: seasonality + deliberate price-increase volume shift + ~35% lower daily ad spend + the still-open add-to-cart bug on the Step I Flex package page. Re-check week of Jul 20 before drawing conclusions.

Window

Custom Range From To

Campaigns

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Woo Revenue

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Orders

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AOV

avg order value

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Ads Spend

selected campaigns

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Conversions

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CPA

spend ÷ conv

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MER (Blended)

rev ÷ ads spend

all-channel, not ROAS

Daily Revenue vs Ad Spend

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Woo Revenue (left) Ad Spend (right) Conversions (own scale)

Campaign Performance Click headers to sort

Campaign ↕	Spend ↓	Clicks ↕	Conv ↕	CPA ↕	% Spend ↕

Spend by Campaign

In-Person vs Online — Revenue Mix by Month

Last 120 days · Mar–Jul 2026 · first/last months are partial-window edges

In-Person Online

Top Products by Revenue Fixed server-side 30d pull (Jun 2–Jul 1) — does not re-window

Product	Qty	Revenue	Revenue Share

Day-by-Day Detail

One row per date in selected range · click headers to sort

Date ↓	Woo Orders ↕	Woo Revenue ↕	Ads Spend ↕	Impr ↕	Clicks ↕	CTR ↕	Ads Conv ↕	CPC ↕	CPA ↕	MER ↕

Time-of-Day & Day-of-Week Performance Last 30 days (fixed aggregate — does not respond to date picker)

Metric

Hour of Day

Day of Week